Brand Storytelling and Content Strategy

Senior editorial leadership for brands that need big-picture storytelling. I help consumer and lifestyle brands build and scale content that drives engagement, sales, and cultural relevance.

Service Packages

1. Fractional Head of Content

Act as your on-call editorial director (10–30 hrs/month)

• Define brand voice and messaging

• Oversee content calendar and cross-channel execution

• Coach in-house writers and freelancers

2. Content & Brand Storytelling Roadmap

• Audit current content + competitive landscape

• Build a strategy and KPI dashboard

• Deliver a playbook your team can run with

3. Content Team Build-Out

• Hire, onboard, and train writers/editors

• Establish scalable processes and guidelines

Why Work with Me

• Proven Results: Grew multi-channel engagement for Levi’s and Poshmark campaigns.

• Cross-Functional: Comfortable partnering with design, product, and marketing teams.

• Efficient: Get senior expertise without adding headcount.